Joico

Blonde Life Brightening Masque by Joico. Joico Blonde Life Brightening Masque magically softens hair, hydrates highlighted strands, and amps up the gleam, by counteracting unwanted trace minerals that result in dullness and yellow tones in a single, 5-minute treatment. Blonde Life Brightening Masque magically softens hair, hydrates highlighted strands, and amps up the gleam, by counteracting unwanted trace minerals that result in dullness and yellow tones in a single, 5-minute treatment. -Instantly hydrates bleached, double-processed, or high-lifted blonde hair -Adds softness and shine -Keeps hair polished and bright -Neutralizes chlorine and removes trace minerals to detox hair

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Color Balance Blue Conditioner by Joico. Joico's Color Balance Blue Conditioner instantly neutralizes brassy/orange tones on lightened brown hair, while re-strengthening and protecting hair. Keep golden brunette highlights free of those unwanted brassy/orange tones with this color-correcting conditioner; designed to instantly counteract warmth and nourish each strand with strength and hydration. Key Benefits:-Instantly neutralizes unwanted brassy/orange tones in lightened naturally dark brunette hair -Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos -Preserves 89% of hair color for up to 18 washes for 6 to 8 weeks* -Multi-Spectrum Defense Complex helps protect color against fading -Bio-Advanced Peptide Complex delivers root-to-tip repair and protection for healthier hair with every use -Boosts shine and reduces frizz *When both Color Balance Blue Shampoo and Conditioner are used.

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Color Balance Blue Shampoo by Joico. Joico's Color Balance Blue Shampoo instantly neutralizes brassy/orange tones on lightened brown hair, while re-strengthening and protecting hair. This unique, color-correcting formula preserves the true hue of brunette hair, instantly washing out unwanted brassy, orange tones, while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements. Key Benefits: Instantly neutralizes unwanted brassy/orange tones in lightened naturally dark brunette hair -Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos -Preserves 89% of hair color for up to 18 washes for 6 to 8 weeks* -Multi-Spectrum Defense Complex helps protect color against fading -Bio-Advanced Peptide Complex delivers root-to-tip repair and protection for healthier hair with every use -Boosts shine and reduces frizz *When both Color Balance Blue Shampoo and Conditioner are used.

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Blonde Life Brightening Shampoo by Joico. Joico Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength and softness. Gentle enough to use daily, sulfate-free Blonde Life Brightening Shampoo banishes brass, lifts away dirt and oil, and restores highlighted hair to optimal PH level. You'll have gleaming, on-tone blonde with slip and smoothness. -Gently cleanses with rich lather -Free of SLE/SLES Sulfates -Added softness and smoothness -Keeps blondes bright

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Beach Shake Texturizing Finisher by Joico. For the ultimate vacation from dry, salty texturizers, meet Beach Shake - the seaside styling spray that delivers a glam look, beachy texture, and perfectly "imperfect" separation with a satiny, hydrating finish. Meet the seaside styling spray that delivers glam, beachy texture, satiny hydration, and protective separation in a single transformative spray. That's what you get with touchable Beach Shake. -Create perfectly imperfect separation and coastal cool with a silky plush formula that you can play with, touch, and retouch to your heart's content. -Creates totally touchable hair with an undone look. -Quick-dry with a satin finish. -Ideal for medium-to-thick hair. -Stainless-steel ball technology ensures an ideal balance of wax and liquid -Thermal protection up to 450º F (232° C) Protects against pollution* *Laboratory tested using pollution particles

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JoiWhip Firm Hold Design Foam by Joico. This va-va-voom mousse builds extraordinary, crunch-free volume in any masterpiece you can dream up; while instantly infusing hair with sumptuous volume, hold, and protection from the elements without drying out a single strand. Key Benefits:-Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy poof of protection. -Creates lasting volume and body -Boosts shine -Fights frizz and flyaways -Thermal protection up to 450 F (232 C) Protects against pollution* -Paraben-free Silicone-free *Laboratory tested using pollution particles

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